Birmingham Museum & Art Gallery: Home Of Metal
18.06.2011 — 25.09.2011
40 years of Heavy Metal and its unique birthplace
Photo by Katja Ogrin 'Chris Hopkins'
Alongside world renowned design team Studio Myerscough, Capsule transformed the Gas Hall of Birmingham Museum & Art Gallery to create a multi faceted exhibition.
After devising the narrative, sourcing the collection and making invaluable connections with dedicated fans through to corporate sponsors, Capsule curated and produced Home of Metal – 40 years of Heavy Metal and its unique birthplace.
As well as featuring key pieces from music history, the exhibition explored the social history of the region, from its metal bashing industries to the post war home life of working class families, beginning the story of Heavy Metal.
35% of visitors described Home of Metal as their first arts/cultural event
Home of Metal proudly celebrated the heritage of the region; important to this was spreading the message to many audiences. The project was hugely successful in reaching both an international and regional audience.
Heavy Metal fans travelled far and wide to witness the major exhibition at BMAG, spanning 40 years of the genre. Cultural tourists visited a number of regional galleries to see some dynamic visual art shows and local families celebrated their region’s social history and its cultural achievements.
92% of all respondents felt that their overall experience of the exhibition was either Very Good or Good.
Supported by Arts Council England, Birmingham City Council, Gibson, Laney, Screen West Midlands, Esmee Fairbairn, MACE, Stratstone, Sennheiser.
Media Partners: Metal Hammer, Classic Rock, Sky Arts, Kerrang!